Kim Garner is known in the music industry for designing innovative marketing strategies to catapult artists to platinum plus sales. She brings a full force of promotional expertise to bear – artist development, digital strategy, strategic qualitative analysis, advertising, television deals, film soundtrack tie-ins, tour planning and video production.
Kim blends market savvy with a core intuitive sense to bring emerging talent to superstar status. She recognizes when an artist has what it takes be an outstanding landmark in the musical landscape.
From Rush, Van Halen, The Who and Prince to 3 Doors Down, Jack Johnson, Amy Winehouse and Florence + The Machine, Kim has contributed to the creation of global music icons. She steps out, takes command and designs "the right path for the right artist at the right time."
As Executive Producer she conceives and negotiates television events, including Seth MacFarlane's Music is Better Than Words show on EPIX and the upcoming PBS special T Bone Burnett Presents The Secret Sisters. She has executive produced over 35 music videos for stars including Kelly Rowland & Colbie Caillat with over 120 million views.
Senior Vice President, Marketing & Artist Development
Universal Republic Records
January 1996 – December 2011 (16 years) New York
Kim led a world-class team at Universal and liaised with artists’ managers, media companies and corporate sponsors. She has a consistent track record of delivering plans that debut top chart numbers and result in gold and platinum album sales. She also negotiated film partnerships and produced television and video content.
Recently Kim expanded her expertise into the digital arena and integrated social media, online analytics, interactive promotions and digital alliances into marketing initiatives to best target consumers and integrate ‘bought media’ with ‘owned and earned’ media to drive awareness and sales.
- Spearheaded #1 debut campaigns for multiplatinum artists such as Prince, Jack Johnson, Colbie Caillat, Godsmack, and 3 Doors Down and recent Top 10 debuts for Eddie Vedder, Kelly Rowland, Rolling Stones and Florence + The Machine.
- Launched Amy Winehouse in the U.S. Repackaged Back to Black album which went on to win 5 Grammy Awards and sell over 2.5 million albums. Developed full promotional plan for her final album Lioness – Hidden Treasures.
- Championed Florence + The Machine in the U.S. Created grassroots plan to build her audience organically, leading to a chain reaction of exposure and sales which broke her through to a mainstream audience. Lungs went on to sell 1,000,000 albums and over 2,000,000 singles over 2 years. Recently launched her sophomore album Ceremonials with a high profile strategy targeting her established fan base exceeding projections debuting at #6 with over 105,000 sold first week.
- Leveraged film soundtrack and television opportunities to skyrocket emerging artists to new fan levels. Raised Jack Johnson’s audience from surfers to soccer moms and delivered a #1 debut album through Curious George film project. Selected Elizaveta to open the Seth MacFarlane show, which lead to Apple support and promotion via the iTunes platform.
Artist Management & Head of Marketing
SRO Management/Anthem Records
April 1985 – December 1996 (11 years 9 months) Toronto, Canada
Led multi-platinum marketing strategies for Rush and Van Halen releases. Combined both bands have sold over 120,000,000 albums worldwide. Spearheaded album set up and launch with Atlantic Records and Warner Bros Records. Kim also managed US and Canadian tours with promoters.
University of Toronto
1975 – 1977